Getting booked
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The six places an Ottawa business quietly loses customers
Most local businesses do not lose customers on price. They lose them after hours, mid job, and after a missed call. Here is what closes each gap.
About 7 min read
Blog
Straight answers about booking, missed calls and Google.
These are short posts about the things that quietly cost you customers. We write about booking, missed calls, Google, and how much the big platforms really charge. Every number links to where it came from, so you can check it yourself.
How we build
What AI automation is, and where it saves you money
Automation is not robots. Think of an assistant that knows your diary, your stock and your customers, and answers when you ask. Here is what it saves.
About 8 min read
Getting found
Your website is where everything else lands
The van, the sign, the reviews and the Google listing all send somebody to the same page. Here is what she checks when she gets there.
About 7 min read
How we build
The job that is eating your week
Your website is the front of the business. Behind it there is often one job you do by hand every week. Here is how to find yours and count it.
About 10 min read
Owning your systems
What you lose when you leave Fresha or Booksy
Everyone tells you what you gain by leaving Fresha or Booksy. Here is the other half. Four things that do not come with you, quoted from their own terms.
About 8 min read3 sources
Getting found
How to write a page Google and ChatGPT can quote
More people now ask Google or ChatGPT a question instead of searching. Five things your page has to say in plain words, plus the one most owners leave out.
About 8 min read1 source
Getting found
How to answer a bad review, with the reply written out
Your reply is not for the person who left the review. It is for the next person reading it. Here is what to say, with three replies you can copy.
About 7 min read
Getting booked
How to cut no-shows without nagging your customers
Most no-shows are not rudeness. Plans changed, and saying nothing felt easier than phoning you. Here is how to make telling you easy.
About 7 min read
Getting booked
What a booking system should do, and what most do not
Five questions to put to the booking software you already pay for, tonight, on your own phone. What each one costs you when the answer is no.
About 8 min read
Owning your systems
What you keep on the day you stop paying
If you stopped paying for it tomorrow, what would you still have? Ask it about every tool you use. Here is what stays and what disappears.
About 4 min read
Getting booked
What actually happens on your site at 11pm
Somebody decides to book you at 11pm. What your site does next is the difference between a customer and a missed one. Four things to test tonight.
About 4 min read
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