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Services & pricing

Every price, on paper.

The full menu of the studio, for Ottawa’s small and local businesses: salons, clinics, trades, restaurants, gyms, professional services. Grouped by the job it does for you, priced in CAD + HST, printed where you can read it.

Three ways to start.

1 · A build

A new site or a full presence: the strongest place to start.

2 · A system on your existing site

Booking engine, AI receptionist, or recovery flows: we add them to the site you already have.

3 · A monthly engine

Care, content, reviews, and growth: we run it month to month.

The default quote

$8,500 + $299/mo

Signature + Pro care · CAD + HST

Move 1

Get found.

Builds from $3,500 · audits from $750, CAD + HST.

Bought as pieces$10,100+

One build$8,500

Bought as pieces in Ottawa, a Signature runs $10,100+, counting the low end of every range. Here’s what it costs as one build.

Presence

The luxury single-pager

$3,500–5,000

  • 5–7 section single-page site, hand-built, not a theme
  • Styled third-party booking embed (Fresha / Square)
  • Optimized image set (10–15)
  • Google Business Profile setup
  • Built to be found: structured so Google and AI answers can read every service and price
Timeline
Typically ~1 week
Terms
50% deposit
Care
Care from $199/mo

Start here

Signature

The flagship package: the one we recommend first

$8,500

range $7,500–9,500

  • Multi-section site with signature scroll animation
  • Custom booking system you own: live slots, reminders, owner portal
  • AI brand-image set: 15–25 on-brand images, graded to your brand
  • Analytics wired in, and a structure AI search (ChatGPT, Google AI) can cite
  • Owner training and full handover
Timeline
Typically 1–2 weeks
Terms
50% deposit
Care
Pro care $299/mo, required (your booking data)

Flagship

The full presence

$12,000–18,000

  • Everything in Signature, multi-page (services / team / location)
  • Expanded brand-image library: a full set for every page, service, and season
  • Email and text sign-up done right (CASL-compliant)
  • Built to be cited by AI search: Google AI Overviews, ChatGPT
  • 90-day launch sprint
Timeline
Typically 2–3 weeks
Terms
25–35% deposit + milestones
Care
Premium care $549/mo recommended

“It solves your problem, or you don’t pay.”

  1. deposit · 50% deposit under $10,000 · 25–35% + milestones above · Deposit fully refundable through the first design reveal
  2. the first design reveal
  3. live and doing its job
  4. balance · Balance due only when it’s live and working
  5. yours outright · on final payment

The full terms are printed lower on this page: deposit refundable through the first design reveal, balance due when your system is live and doing its job, and everything yours outright on final payment.

Not sure which tier fits? The free teardown tells you: async, no call, yours to keep.

Also in this move: à la carte

  • Brand image set$800–2,000

    A matched, identity-locked image set (hero to service cards to team) that reads as one photoshoot.

    Stands alone, or the imagery line inside any build.

  • Local SEO & AI-search audit$750–1,500 one-time

    Where you rank, why, and the rewrite that gets you cited by Google AI Overviews and ChatGPT.

    Works on any site: yours or one we built.

What the same money buys elsewhere.

Here’s what the pieces of a Signature build typically cost in Ottawa when you buy them apart, and what they cost as one build.

A custom website

$6,500–15,000

Ottawa premium, booking-integrated shops

A booking platform, rented

~$3,600

about $100/mo over three years, plus ~20% of each new marketplace client’s first visit

Bought apart

$10,100+

counting the low end of every range, and the booking is still rented

Signature, one build

$8,500

the site, the custom booking engine you own, the brand-image set, handed over whole (Pro care, $299/mo, carries the hosting, backups, and upkeep)

Less than the pieces cost apart, more in the box, and you own all of it.

Want this arithmetic run on your business? Get your free growth teardown →

Move 2

Get booked.

Systems from $400/mo · the engine from $4,500, CAD + HST. For any business that lives on appointments, reservations, jobs, or calls.

The custom booking engine

A booking system you own, not one you rent.

Included in Signature and Flagship builds

$4,500–6,500 + HSTstandalone on a serviceable existing site

Requires Pro care ($299/mo) minimum: your clients’ data deserves daily backups.

Step 3 · Time: the custom booking engine
Step 2 · Service: the custom booking engine
Step 1 · Stylist: the custom booking engine

The engine from our featured salon build: live availability with hold protection against double-booking, automatic confirmations and reminders, self-serve reschedule and cancel, and an owner portal, all on a Canadian-region database (ca-central-1) you own outright.

Walk the real booking flow, the way the salon’s customers do →

Also in this move: à la carte

  • Styled booking embed$900–1,500

    Your Fresha or Square flow, styled to the brand and placed where it converts.

    For existing sites keeping their platform.

  • AI voice receptionist$1,500–3,000 setup + $300–600/mo

    Answers your phone 24/7, quotes hours and prices from live data, books real appointments, escalates to a human.

    Fits onto the booking engine: it books into your calendar, not a notepad.

  • Booking concierge$1,000–2,000 setup + $200–400/mo

    A grounded “which service should I book?” assistant that answers from your real services, prices, and policies.

    Fits onto the booking engine and deep-links into it.

  • Revenue recovery trio$400–800/mo

    Three recoveries in one system: missed calls get an instant text back, no-shows get rescued into new slots, and customers who stopped coming get invited back.

    Fits onto the booking engine’s calendar and messaging.

For every business that lives on the phone

Trades, restaurants, gyms, practices: nothing in this move needs a storefront or a stylist chair.

The receptionist answers the after-hours call and books it.

A missed call gets a text back before the caller dials the next company.

The concierge quotes from your real services and prices.

Every price is printed above.

Kill the booking subscription.

The custom build is a total-cost-of-ownership story. The numbers below are the salon example, from our featured build’s market. Whatever your trade, the mechanism is the same: platforms rent you your own calendar and take a cut of new customers.

about $3,600before add-ons

roughly $100/monthover three years

a commission on new clients: typically around 20% of a first booking

gone for good

  • the booking-software subscription
  • the per-seat scaling
  • the commission

still applies

  • standard card processing (~2.9%)
  • the hosting, backups, and upkeep live in your monthly care plan ($299/mo Pro, required for booking builds)
The arithmetic, plainly
  • Booking platforms charge per team member: a 5-chair salon can pay roughly $100/month, about $3,600 over three years, before add-ons.
  • Marketplaces also take a commission on new clients: typically around 20% of a first booking.
  • A custom build ends the booking-software subscription, the per-seat scaling, and the commission; one-time, then the engine is yours outright.
  • What it doesn’t end, and we say this plainly: standard card processing (~2.9%) still applies, and the hosting, backups, and upkeep live in your monthly care plan ($299/mo Pro, required for booking builds). The platform’s cut is the part that’s gone for good.

Move 3

Grow while you work.

From $199/mo, CAD + HST.

Care plans: the floor.

Every build lives on a monthly care plan: hosting, monitoring, security, backups, and real edits. Month-to-month, 30-day cancel. If your booking system stores client information, Pro is the required minimum: a privacy obligation, not an upsell.

Essential

$199/mo

Static sites, embed booking: no client data in our infrastructure

  • Managed hosting, domain + SSL
  • 24/7 uptime monitoring
  • Dependency + security updates
  • Full code history in Git
  • 1 hr/mo content edits
  • Next-business-day support

Pro

$299/mo

Required minimum for any custom booking build (client data)

  • Everything in Essential
  • Daily database backups (7-day retention)
  • Canadian data residency (ca-central-1)
  • Booking-flow health checks
  • 2 hrs/mo edits
  • Same-business-day support

Premium

$549/mo

Booking-heavy or compliance-sensitive businesses

  • Everything in Pro
  • Point-in-time recovery: restore to any second
  • 90-day encrypted off-site archives
  • Staging environment + quarterly restore drill
  • 4 hrs/mo edits
  • 4-business-hour response

$500–2,500+

Without a plan, a single emergency fix in this market runs $500–2,500+. With one, it’s covered.

Care is month-to-month · 30-day cancel

Growth retainers.

Stack on top of care at the 60–90 day mark, never instead of it.

Local Presence

$500–750/mo

Google Business Profile, review engine, local content

Growth Engine

$1,000–1,500/mo

+ missed-call text-back, AI receptionist, email/SMS flows

Signature Growth

$2,500–4,000/mo

+ AI-search optimization, paid ads, conversion work, content

Also in this move: à la carte

  • Review responder$300–500/mo

    On-brand, bilingual replies to every Google review: you approve with one click; anything sensitive escalates to you.

    Works with any Google Business Profile.

  • Social calendar + carousels$600–1,200/mo

    A monthly content engine: captions and brand-locked visuals, approved by you, published for you.

    Feeds on your brand image set and build media.

The terms, printed.

Deposit fully refundable through the first design reveal

Balance due only when it’s live and working

You own the code, design, domain, and data: leave anytime, take everything

Two revision rounds on every build · 30-day defect-fix window on us

Care is month-to-month · 30-day cancel

50% deposit under $10,000 · 25–35% + milestones above

All prices CAD + 13% Ontario HST, itemized

How an engagement runs.

  1. Teardown · free

    Where you’re leaking customers, mapped before you spend a dollar.

  2. Blueprint

    One decision packet: scope, order, and every price printed.

    Deposit refundable here, and through the first design reveal.

  3. Build

    Built section by section, to one standard, and you watch it stand up on a staging link.

  4. Run

    Launch, training, handover; then care keeps it fast, safe, and earning.

Typical end-to-end: most builds go live in one to three weeks, by scope.

Questions, answered plainly.

What are the payment terms?

50% deposit on builds under $10,000; 25–35% plus milestones above. The refund-and-balance terms are printed under the tier grid and in “The terms, printed.” On full payment, the code, design, domain, and data are yours outright. Two revision rounds are included.

Do you guarantee rankings or bookings?

We don’t guarantee rankings. Be wary of anyone who does. What we do put in writing: it solves your problem, or you don’t pay. Beyond that, we commit to what we control: the quality bar, honest timelines, and the prices printed on this page.

Why is there a monthly care plan on every build?

Because a website is a running system, not a delivery. Hosting, monitoring, security updates, backups, and small edits are covered from $199/mo, and if your booking system stores client data, Pro ($299/mo) is the required minimum: your clients’ data deserves daily backups and Canadian residency. That’s an obligation we carry, not an upsell.

Can I buy just one piece?

Yes. Every service on the menu stands alone, and its prerequisites are printed next to its price: an AI receptionist needs a booking system to book into; a review responder just needs your Google profile. If something isn’t a fit, we’ll say so.

Do I need all three moves?

No. The strongest start is one build, usually Signature, then add systems and retainers once the first thing is earning. The menu is a map, not a bundle.

Is HST included?

Prices are CAD and subject to 13% Ontario HST, itemized on every invoice.

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